A website sought to launch a new marketplace for architecture and design products. To understand what products should be included, I used Google Analytics to conglomerate thousands of products from multiple online sources. I then filtered these items based on the targeted market of users and vendors and then assigned the items to groups and subgroups to create the site's information architecture. I also developed surveys for the vendors and users in order to understand the functionality and product visibility they sought.
Currently, this online marketplace advertises more that 5000 products used in design projects around the world.